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Core Evaluation
Comprehensive assessment of developer's core competencies
Track Record
SECON (Saudi Egyptian Developers / Saudi Egyptian Construction Company) is publicly described as an Egyptian joint-stock real-estate developer established in 1975 under an agreement between the governments of Egypt and Saudi Arabia. Public developer materials indicate a multi-decade operating history and a portfolio including major residential developments such as Bleu Vert in the New Administrative Capital, along with other branded projects referenced across third-party real-estate portals. SECON has also been publicly linked to hospitality development activity in New Damietta via agreements involving Hilton management for a hotel within a SECON project. Overall, open sources support a long operating history and continued project activity at meaningful scale.
Financial Credibility
SECON’s institutional origin as a bilateral Egypt–Saudi venture, and its long-standing operation since 1975, are positive credibility signals in open sources. Public reporting shows SECON entering formal agreements with international hospitality operators (e.g., Hilton) tied to defined investments, which can indicate the ability to structure and fund sizable developments. However, open sources reviewed did not provide audited financial statements, escrow disclosures, or comprehensive funding breakdowns for its full pipeline, so the assessment remains conservative. Overall, the available public record supports operational continuity and the capacity to partner on sizable projects, without enough detail to quantify financial strength.
Project Quality
Open sources describing SECON projects emphasize planned master planning and large-scale residential components (e.g., Bleu Vert’s site area and unit counts shown on the developer’s project page and referenced across real-estate portals). Publicly available material also shows alignment with internationally managed hospitality standards in New Damietta through Hilton’s management agreement, which can be a proxy indicator of certain operational and design requirements for that hotel component. That said, the reviewed sources do not provide systematic post-handover defect metrics or independent engineering audits for the broader housing portfolio. Based on available public descriptions, SECON appears to execute large, planned projects, but a strict construction-quality verdict is limited without stronger third-party technical evidence.
Legal & Regulatory Standing
Public sources describe SECON as established under an international agreement with governmental participation and referenced via formal establishment context (including 1975 establishment references and related decrees in third-party summaries). While this supports a baseline legitimacy narrative, open sources reviewed did not provide a centralized, official public registry extract confirming current licenses/approvals for each project. Developer-operated public pages present projects in major planned areas (e.g., New Administrative Capital), implying standard development approvals, but specific permit IDs and regulatory filings were not found in the reviewed sources. Therefore, regulatory standing appears generally consistent with a long-operating developer, but project-by-project compliance cannot be fully validated from the reviewed public data.
Customer Experience
The reviewed sources were primarily developer/portal descriptions and news items rather than structured buyer/tenant review datasets, limiting a direct assessment of customer satisfaction, communication quality, or post-delivery support. No robust, consistently referenced public review corpus attributable to SECON’s delivered communities was identified in the reviewed materials. As a result, customer experience can only be stated as not sufficiently evidenced from the sources reviewed, rather than positive or negative.
Market Reputation
SECON is widely referenced across Egyptian real-estate portals and business coverage as a long-standing developer established in 1975 with government-linked origins, which generally supports a “known and established” market positioning. The existence of large flagship projects (e.g., Bleu Vert) and partnerships tied to recognizable international operators (Hilton management agreement) further reinforces a mainstream market presence. However, the reviewed sources do not provide a balanced set of independent reputation benchmarks (e.g., large-scale complaint datasets or third-party rankings). Overall, SECON appears to be perceived as an established, institutional developer, with limited publicly compiled customer sentiment evidence in the reviewed sources.
Innovation & Sustainability
The reviewed sources did not provide verifiable sustainability certifications (e.g., LEED/BREEAM) or quantified green-building commitments for SECON projects. Public project descriptions focus on location, scale, and unit mix rather than audited sustainability metrics. Therefore, sustainability and innovation adoption cannot be confirmed from the reviewed public data.

