Main Marks is a newer entrant whose flagship project is MORAY in New Cairo. Launched in 2024, MORAY is a 16.5-feddan mixed-use complex on North 90th Street. Initial plans called for EGP 12 bn of investment, with target sales ~EGP 34 bn. Recent coverage cites the project’s scope at well over EGP 30 bn in total investment. The development comprises 50,000 sqm of commercial area (190+ shops) and a mix of serviced apartments, offices and medical space. Main Marks has announced partnerships (see below) but MORAY is its only reported Egyptian project to date.

Main Marks is a joint venture (Egyptian-Emirati). Its Egyptian partners are Wealth Real Estate, HTD Properties, and Al Hayat Development (all with ~20+ years in local real estate); its Gulf partner is Rawabi Al Ain (UAE), a major developer with ~150 projects. This consortium suggests solid equity backing. In Jan 2024 the firm pledged EGP 850 m toward MORAY’s 2024 construction phase. No public debt levels or financing structures were disclosed. Having committed billions in project capital, the partnership structure (including foreign investment from Rawabi Al Ain indicates reasonable financial strength, though independent credit data are unavailable.

MORAY is marketed as a high-quality, integrated development. Coverage notes the project “adheres to professional design standards, ensuring exceptional quality and distinctiveness”. It will offer upscale features – international-brand retail, restaurants, and even a hospitality-managed segment (with Retaj Hotels overseeing the commercial space). The design consultant is Arkan (Egypt) and ARC 5 Studio (UAE), implying a modern architectural approach. Main Marks touts “high quality, prime location” units. These descriptions point to a mid-to-upper-market positioning, aimed at premium corporate and retail tenants. No third-party reviews exist, but MORAY’s scale and amenity list place it above entry-level in market tier.

No reports were found of legal actions involving Main Marks or the MORAY project. The partnership with Misr Company (for project usufruct) and agreement with Retaj Hotels were publicly announced, suggesting formal transactions. There are no cited fines, lawsuits or regulatory warnings. Like JD, Main Marks likely has registered its project as required by law, but no official registry confirmation was cited.

MORAY’s first phase has not been delivered yet, so customer feedback is limited. No customer complaints or satisfaction surveys have appeared in media. At Cityscape exhibitions the developer offered flexible payment plans and reported positive interest, but independent buyer sentiment is not documented.

Main Marks is a newcomer but has quickly generated media attention for MORAY’s launch. Coverage emphasizes the large investment and Gulf participation. In press releases and quotes (e.g. Rawabi Al Ain’s chair expressing pride in entering Egypt, the company projects a positive, progressive image. There is no negative press; market perception so far is neutral-to-positive, viewing Main Marks as a promising new player. No industry awards or rankings for Main Marks were noted.

The sources do not highlight any particular green or tech innovations in MORAY. It incorporates landscaped areas and mixed facilities as standard practice. Unlike some peers, Main Marks has not publicly claimed smart-home or LEED features in the cited announcements. JD’s MORAY-related materials similarly omit mention of sustainability measures. Thus, no concrete evidence of advanced “smart building” or environmental certifications was found for either developer.