Damac Properties was founded in 2002 and is headquartered in Dubai, offering a diverse portfolio of luxury residential, commercial, and leisure developments across the Middle East, Europe, and North America. The company has delivered around 48,000 homes, with over 50,000 units currently under development. Signature projects include Damac Hills, Akoya Oxygen, DAMAC Towers by Paramount, DAMAC Heights, and global landmark developments such as Trump-branded golf communities, Roberto Cavalli-branded towers, and the Chelsea Residences in Dubai Maritime City. The brand has played a prominent role in luxury real estate and continues to expand its global footprint.

Damac was listed on the Dubai Financial Market in 2015 and went private in 2022, with founder Hussain Sajwani retaining majority ownership. It reported $1.4 billion in revenue in the first half of 2024, up from $690 million in the same period in 2023. Sajwani also announced a $20 billion investment plan for U.S. data centers through a related entity. The company has strong brand-backed partnerships and payment plans, reflecting solid financial capacity, though detailed audited financial statements are limited in the public domain.

The developer is recognized for its luxury-branded residences and lifestyle communities. Projects like DAMAC Hills and Akoya Oxygen include golf, parks, and themed amenities. International collaborations with brands such as Trump, Cavalli, and Paramount reinforce the premium positioning. While flagship developments are often praised for design and grand scale, mid-range units and off-plan projects have faced criticism for subpar construction quality and long-term maintenance concerns.

Damac adheres to standard RERA and Dubai Land Department processes. It has no major current litigation or regulatory actions. The company's listing and delisting caused some investor caution, but no ongoing legal disputes have surfaced. International ventures, such as in Egypt in the 2010s, involved legal disputes, but these issues have since been resolved.

Damac’s customer service reputation is inconsistent. Many buyers report difficulties and frustrations, especially related to off-plan purchases: “Damac's handling of customer funds… lack of response and failure to return EOI money…it seriously damages their credibility” “Bad build quality and rubbish layouts…417 Tower in JVC…plumbing is terrible…leaks that took 2–3 months each” “I been waiting two years for handover of the townhouse… every month they promise delivery but nothing happens… no workers at the site” Complaints include delayed handovers, stiff refund processes for Expression of Interest payments, inflated service charges, poor finishing and build quality, faulty installations, and inadequate responsiveness from after-sales teams.

Damac is widely identified with Dubai’s luxury property boom and headline-grabbing branded collaborations. It's often compared with state-backed developers like Emaar in terms of ambition and branding. However, frequent consumer grievances have eroded trust among resellers and tenant communities, creating a dual reputation: high-end luxury on one hand, and questionable execution reliability on the other.

Damac’s offering includes themed master communities (golf, wellness, fashion brands) and strategic branding partnerships. Some of its residential and hospitality assets have received awards and certifications. However, there is limited public disclosure of formal sustainability or environmental initiatives tied to international green standards.