Kerzner International is a globally acclaimed developer and operator of ultra-luxury destination resorts founded by Sol Kerzner and now led by CEO Philippe Zuber. Its celebrated portfolio includes Atlantis (The Palm, The Royal in Dubai, and Atlantis Sanya in China), One&Only Resorts (locations ranging from the Maldives to Europe and the US), the wellness-focused SIRO brand, and the curated Rare Finds collection. It also manages hospitality services at Bab Al Shams and is actively expanding in wellness, fitness, and lifestyle segments. It operates in over 20 countries, with high visibility in Dubai and globally.

Kerzner maintains strong financial footing. The company issues bonds and sukuk (e.g., USD $500 million, green bonds), demonstrates disciplined debt ratios, and holds a Stable credit outlook from agencies like Fitch. Expansion via acquisitions (e.g., London/Ottawa investments) and continued investment in new luxury resorts suggest healthy liquidity and strategic capital deployment.

Kerzner is distinguished for architectural ambition and guest experience. Atlantis properties are multi-billion-dollar landmarks (e.g., Dubai Palm and Royal), while One&Only resorts are celebrated for design excellence, with LEED certifications and global awards. SIRO introduces an innovative wellness-luxury concept. Brand-level leadership is being structured into verticals—Atlantis, One&Only, SIRO/Rare Finds—to preserve exclusivity and quality standards during expansion.

The company adheres rigorously to international hospitality standards, environmental certifications, financial reporting, and licensing. Its approach is transparent and recognized, with no evidence of recent legal or regulatory violations across its global operations.

Guest reviews are mostly positive, especially for hospitality and resort experiences. Some operational reviews flag slow or inconsistent service in ancillary areas, and there are occasional delays in EOI refunds in off-plan wellness projects. In general, brand consistency in guest satisfaction remains strong, though property ownership models (e.g., hotel apartments) may need clearer buyer guidance.

Kerzner International is viewed as a leader in high-end hospitality innovation. The group consistently earns accolades in mega-project and luxury hospitality categories. With strong digital marketing, high-profile brand partnerships, and aggressive but measured expansion—it's a recognized authority in experiential and luxury travel.

Sustainability is embedded in brand strategy. One&Only and Atlantis properties often feature LEED or equivalent certifications; the company is part of the World Sustainable Hospitality Alliance. SIRO and Rare Finds expand its footprint in wellness-driven hospitality. AI, wellness tech, and green solutions—like cryotherapy and fitness labs—feature in its evolving brand portfolio.