People & Places, launched in 2022 by the El Assal family, is fast emerging as a smart luxury resort developer in Egypt, focusing on thoughtfully designed communities.

Location Description

Luma is part of The Med Resort in Ras El Hekma, positioned along the 195 km mark of the Alexandria–Marsa Matrouh Coastal Road. It enjoys prime sea views, elevated 45 m above the Mediterranean, with nearby access to Sidi Abdel Rahman (~30 min), Alamein Airport (~40 min), Marsa Matrouh (~60 min), Alexandria (~120 min), and Cairo (~210 min).

Project Description

Luma sits on one of the resort’s highest clusters and features fully finished standalone and twin villas with full sea views. The design emphasizes connection to nature, open-air living, double-height glazing, shaded terraces, private gardens, and rooftop decks.

Master Plan

Enclave within a 307-acre Med Resort master site
110,000 m² of swimmable lagoons
100,000 m² of coastline
8,900 m² island lagoon (“The Peninsula”)
Low-density layout with oversized terraces and wide green spaces, all villas elevated for panoramic views

Unit Types and Prices

(All fully finished with private pools)

Twin Villa (3 BR): EGP 39M (sea view)
Twin Villa (4 BR): EGP 42M (sea view)
4th Row Villa (3 BR): EGP 60M (sea view)
2nd Row Villa (5 BR): EGP 78M (sea view)
1st Row Villa (7 BR): EGP 180M (sea view)

Amenities

Private Mediterranean beachfront and beach club
Swimmable lagoons and luxury clubhouse
Spa, gym, beach and lagoon-side dining
Promenades (“River Walk”), outdoor cinema, kids’ play area
Yacht marina and water sports services
Retail outlets and F&B kiosks
Full resort services
24/7 security, CCTV, backup generators
Fibre-optic connectivity and EV charging stations

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Luma - The Med

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North Coast

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