Arabella Developments is a leading Egyptian real estate company renowned for delivering high-end residential and coastal projects. With a strong presence in the market, Arabella has developed several notable projects, including Direction White in Ras El Hekma. The company is recognized for its commitment to quality, innovation, and customer satisfaction.

Location Description:

Direction White is strategically located at kilometer 192 on the Alexandria–Marsa Matrouh Road in the heart of Ras El Hekma Bay. This prime location offers residents seamless connectivity to major roads and essential destinations:

12 km away from El Dabaa’s new exit
Close proximity to Al Alamein International Airport
Near several elite coastal projects, including Gaia, June Sodic, and The Med

This central location ensures that residents have easy access to a wide range of amenities and services while enjoying a tranquil coastal living environment.

Project Description:

Direction White is a luxurious coastal resort developed by Arabella Developments, encompassing 290 acres. The project is designed to offer a boutique living experience that emphasizes privacy, elegance, and modern design. With a focus on integrating natural elements, Direction White provides residents with a serene and upscale lifestyle in the heart of the North Coast.

Master Plan:

The master plan of Direction White reflects a harmonious blend of architectural brilliance and natural landscapes:

Total area: 290 acres
Total units: A diverse range of chalets, townhouses, twin houses, and standalone villas
Emphasis on green spaces, artificial lakes, and landscaped areas
Jogging and cycling tracks promoting an active lifestyle
Top-tier security and maintenance services to ensure comfort and safety

Amenities:

Direction White offers a comprehensive range of amenities designed to enhance the coastal lifestyle:

Sandy beach and crystal lagoons
Multiple swimming pools
Clubhouse with social and recreational facilities
Fully-equipped gym and spa
Restaurants and cafes
Commercial zone with retail outlets
Children’s play areas and landscaped parks
24/7 security and surveillance systems
Maintenance and housekeeping services
Underground parking
High-speed internet and satellite TV infrastructure

Unit Types and Sizes:

Direction White Phase 3 offers a premium selection of chalets and townhouses:

Chalets:

2-bedroom chalets: ~100 sqm – starting from EGP 11,000,000
2-bedroom with garden: 100 sqm + 50 sqm garden – starting from EGP 12,500,000
3-bedroom + nanny's room: ~180 sqm – starting from EGP 20,000,000
3-bedroom with garden: 180 sqm + 100 sqm garden – starting from EGP 21,500,000

Townhouses:

Type B: 2 master bedrooms, ~130 sqm + 40 sqm garden – starting from EGP 16,300,000
Type A: 4 bedrooms + nanny’s room, ~180 sqm + 50 sqm garden – starting from EGP 22,000,000

All units overlook lagoons and landscaped areas, and are designed to maximize comfort, space, and coastal views.

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Direction White Phase 3

launches.by arabella

North Coast

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EOI 100,000