Samana Developers was founded around 2018 under the umbrella of the larger Samana Group, a diversified conglomerate based in Dubai. Since launching its first project, Samana Greens in September 2018, the company has quickly scaled its operations. Subsequent handovers include Samana Hills in June 2022, Samana Golf Avenue (2021), Park Views (2021), and the innovative Miami by Samana series in 2022, featuring private pools in every apartment. The company claims to be among the top developers in Dubai, launching more than 30 projects and achieving 600% sales growth by 2023.

While Samana is a privately held entity and does not disclose audited financials, the company reported AED 3.3 billion in revenue in 2023 and announced a target of AED 8 billion for 2024. It has awarded over a dozen construction contracts in the past year and claims to complete structural work within 7–8 months of launch. The pace of construction and sales indicates operational momentum, though transparency remains limited.

Samana focuses on design-driven, lifestyle-focused communities. Most of its developments include rooftop pools, gyms, landscaped outdoor areas, and smart-home integrations. A signature offering is the private pool built into nearly every unit—a distinguishing feature in the mid-premium segment. Their projects are located in areas like Arjan, JVC, JVT, Dubailand, and Al Furjan, offering studios to two-bedroom units with flexible layouts and modern finishes.

Samana is registered with the Dubai Land Department and its projects comply with RERA and escrow regulations. There are no public records of regulatory violations, licensing issues, or fines. The company has also announced international expansions with new offices in Europe and Asia, reflecting a broader strategic push supported by compliant operations in the UAE.

Customer feedback is mixed. While some buyers have praised the delivery timelines and standout features like private pools, others have shared negative experiences related to poor finishing, service delays, and contract disputes. Common complaints include issues with parking allocation, penalty mischarges, delayed responses from the finance department, and handover delays.

Samana has positioned itself as an innovative lifestyle developer in Dubai’s mid-market segment. It has received industry awards for project design and growth, and is frequently listed among the top-performing developers in terms of market share. However, the mixed customer feedback and rapid expansion raise concerns about long-term consistency and scalability.

Sustainability is promoted in their marketing, with developments incorporating smart systems, energy-efficient lighting, water-saving fittings, and landscaped green areas. However, there are no public green certifications or third-party audits confirming compliance with global sustainability standards.