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Prescott

Prescott

United Arab Emirates
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Core Evaluation

Comprehensive assessment of developer's core competencies

Track Record

Prescott was founded around 2005–2006 and operates from Dubai, building premium residential and commercial properties in emerging locations like Dubai Sports City, Arjan, Discovery Gardens, Al Furjan, Dubai Studio City, and Meydan. To date, they’ve delivered over 850 units, have 1,100+ under construction, and plan to launch more than 1,500 by 2025—showcasing steady growth in both volume and geography.

Financial Credibility

Privately held, Prescott does not publish audited statements, but their robust launch pipeline and delivery track record suggest strong financial capacity. They’ve secured significant off-plan sales and maintain a sizable portfolio, indicating liquidity and capital security.

Project Quality

Known for modern architecture and functional minimalism, Prescott develops mixed-use buildings like Prime Gardens, Serene Gardens, Elevate by Prescott, and Fairway Residences. Completed projects include rooftop pools, gyms, BBQ areas, children’s play zones, cinemas, and smart-home features. Their properties often come fully furnished, promoting resort-style lifestyle at accessible prices.

Legal & Regulatory Standing

Prescott is properly licensed and registered with RERA. All ongoing projects are escrowed and registered. No public records indicate legal issues, regulatory penalties, or license irregularities.

Customer Experience

Feedback is mixed but tends toward positive. Apartment reviews highlight strong amenities and attractive design. A Reddit user praised Prescott's rental yields and quality, while another noted delays and mid-contractor changes. Opinions advise on-site visits, but overall sentiment suggests acceptable build quality for the price.

Market Reputation

Prescott is emerging as a reliable mid-tier developer known for quality at value. They've won awards like LEED Gold for Prime Residency II and recognition as trustworthy by property portals. They're increasingly seen as a dependable off-plan option.

Innovation & Sustainability

The developer emphasizes sustainability with LEED-certified projects, green building practices, and smart-home tech. Their branding promotes eco-conscious, efficient living spaces within affordable residential offerings.