Founded in 2017 by Sheikh Sultan bin Ahmed Al Qasimi and Prince Khaled bin Alwaleed, Arada is a privately held developer based in Sharjah and Dubai. It has launched AED 60 billion worth of mixed‑use and residential projects including Nasma Residences, Aljada, Masaar, Jouri Hills, Armani Beach Residences on Palm Jumeirah, and W Residences at Dubai Harbour. In 2023 alone, Arada sold 2,824 homes, delivered 2,610 units, and had 3,300 units under construction. It targets AED 10 billion in sales for 2024 and is expanding internationally into Australia with a Sydney project pipeline valued at AED 6 billion.

Arada enjoys strong financial backing via its founders, equity, pre‑sales, and debt instruments. In 2022 it issued a $450 million maiden sukuk (rated B1/B+) and later tapped it by $50 million. In 2024 it issued a $400 million sukuk (tapped to $550 million) and secured a $1 billion sukuk program. Sales doubled to AED 7.02 billion in 2023. The company holds solid credit ratings and carries no known liquidity issues.

The developer emphasizes well-planned master‑communities with high design standards, green spaces, schools, retail, and leisure. Aljada features a Zaha Hadid–designed cultural center; Masaar is promoted as a forested community. Villas and apartments come with modern finishes and smart‑home readiness. Early execution hit milestones, though some buyers in newer phases cite fit-out snags—overall, quality is viewed as robust and community-centric.

Operating under RERA and UAE land department regulations, Arada holds project approvals and issues escrow‑compliant SPAs. There are no publicized title disputes, sand‑rights issues, or major legal hearings.

Customer sentiment is mixed. Many buyers praise community design, lifestyle features, and value. However, others report frustrating after‑sales experiences, including maintenance delays, poor customer service, and noise/sound‑insulation issues. A Reddit resident in Aljada described recurring AC faults, leaks, false fire alarms, and unresponsive support teams.

Arada is recognized as a leading lifestyle and master‑community developer, especially for its vision in Sharjah. It is rated a top UAE workplace, ranks among high-performing developers, and consistently features on best‑developer listings. Its expansion to Australia underscores its growing international reputation.

Arada integrates sustainability through forested Masaar, public green space, community fitness brands, farmer’s markets, and solar‑aware placemaking. It also operates wellness spaces and smart‑home environs. The company positions itself as forward‑thinking in ESG, though external green‑certifications are limited.