Founded in 2002 under Dubai Holding, Dubai Properties develops a range of residential, commercial, and master-planned communities across Dubai. Its portfolio includes Dubai Marina, Jumeirah Beach Residence (JBR), Mudon, Serena, and Town Square, serving mid- to upper-market segments. As a major long-term player, it has delivered tens of thousands of homes and delivered several new phases in 2024–25, including extensions in Serena and Mudon.

As a subsidiary of Dubai Holding, Dubai Properties benefits from strong financial oversight and state-level support. Though individual financials aren't public, the broader group's financial resilience—evidenced by Islamic bond issuance across the sector—suggests a solid funding base.

Developments are characterized by large community layouts, family-friendly amenities, and blending mid- to high-end design. Build quality is generally reliable, but there are anecdotal reports of minor defects, such as thin walls and chiller inefficiencies in older buildings. Mixed-use assets like JBR and Marina Estates are seen as robust in layout and construction.

Dubai Properties adheres to escrow regulations, RERA approvals, and Dubai Holding’s governance framework. The historical embezzlement case against a former chairman was resolved a decade ago. No recent legal violations or compliance issues in active projects have been reported.

Customer service ratings are notably poor. Trustpilot reviews describe unresponsive communication, nonfunctional apps, and management that delays addressing inquiries. One review labeled their call centers as “lifeless” and accused management of failing to resolve even basic operational issues during urgent requests.

Dubai Properties has strong brand presence and is associated with accessible family living environments. However, its reputation has suffered due to widespread customer service and facilities management complaints—often ranking poorly in community satisfaction surveys.

The developer promotes green building measures such as energy and water efficiency, solar installations, and sustainable materials. Their environmental strategy aligns with Dubai's 2030 goals, incorporating green spaces and eco-design across several master-planned communities. However, formal sustainability certifications are limited.