New Plan Developments is an Egyptian-Saudi joint real-estate firm founded in 2018. Its parent/partner is Saudi Arabia’s Al Rashed Contracting (est. 1991). In five years it has launched multiple high-profile projects in Egypt – most notably in the New Administrative Capital and New Cairo – including Serrano (NAC), Eleven Mall (NAC), Atika (NAC), Eclat (Port Said), and Amara Residence (New Cairo). The company celebrated its 5th anniversary in 2023 with prominent brand partners (e.g. Tonino Lamborghini) and reported significant milestones. In press releases, New Plan emphasizes luxury mixed-use communities; industry articles confirm these projects’ scope. Its chairman says New Plan “started projects in 2018” and quickly became known for “high-quality” solutions.

New Plan has demonstrated strong sales and solid funding. In 2020 it reported EGP 1.4 bn in unit sales (and EGP 2.8 bn over two years). The group’s project spending “reached 8 billion” (likely EGP) and it claims to be “one of the largest investors in the Middle East”. Early projects achieved high pre-sales (e.g. 90% of Serrano units sold by 2021) which helps cash flow. The developer works with notable partners (Lamborghini, government of Port Said, etc.) and maintains exhibition presences, suggesting healthy investor confidence. We found no public records of financial red flags (no missed payments, no withdrawn funding, etc.). Thus New Plan appears financially credible, backed by regional investment, with revenues steadily growing.

New Plan projects are sold as premium-luxury. News coverage of Serrano (first NACproject) highlights “modern and luxurious” designs, green spaces, and full amenities . Independent comment: “buyers and experts … expressed admiration for the level of finishing and construction quality” at Serrano. Similarly, the Port Said Éclat project (350 units) was completed on schedule. The Amara project touts 82% green coverage and full finished units. Across sources, quality is emphasized: New Plan’s management speaks of “cutting-edge solutions” and “flawless performance”. We found no reports of defects, recalls, or subpar work. In summary, projects meet luxury standards and have passed initial inspections and handovers on time.

All referenced New Plan projects are government-approved and aligned with national urban plans. For example, Serrano was built in NAC’s R7 district with official backing. The developer’s own site stresses compliance (“environmentally friendly” development). We found no news of stop-work orders, code violations, or legal sanctions. There are no active lawsuits or public disputes involving New Plan reported in media over the last year. In fact, New Plan’s public statements underscore support for Egypt’s 2030 vision and strict standards. Thus, New Plan appears fully compliant with Egyptian real-estate laws and regulations.

New Plan advertises full finishing, ample amenities, and flexible payment plans (e.g. up to 8–10 years for Amara, fully finished units by 2027). Early delivery reports for Serrano (Apr 2024) note customers are receiving units as scheduled. There is no evidence of mass complaints; on the contrary, press reports quote satisfied early buyers praising the investment value. No consumer-protection issues or sales disputes have appeared in the press. The company cites high client trust and luxury service in its materials. In absence of any reported grievances (and with high pre-sales rates), we infer New Plan’s customers are generally content.

New Plan has rapidly built a positive image. It is known for high-end NAC projects and collaborations with international brands (e.g. Tonino Lamborghini). Media coverage (Daily News Egypt, Masrawy) highlights its milestones and prestigious launch events, reflecting a reputation as a dynamic, upmarket developer. No negative reviews or scandals surface. The company itself is listed on developer directories as “reputable and well-known”. New Plan’s board and partners (top-tier Saudi contractors) bolster its credibility. Its projects frequently sell out or are heavily subscribed before launch, which signals strong market confidence. Overall, New Plan enjoys a robust reputation in Egypt’s new-city segment, with no discernible reputation risks noted.

Innovation is central to New Plan’s branding. Its compounds feature green architecture: e.g. Amara has parks, jogging tracks, spa/meditation areas and 82% green space. The company emphasizes smart, luxurious living – evidenced by its partnership with Tonino Lamborghini on an integrated lifestyle project. Its English profile explicitly mentions use of “modern technologies” and “environmentally friendly” foundations. While formal sustainability ratings are not cited, New Plan repeatedly highlights alignment with Egypt’s 2030 urban vision and cutting-edge design standards. In summary, New Plan actively markets innovation (international design, tech, wellness) and incorporates substantial greenery. Formal green-certifications are not documented in sources, but the developer’s projects do reflect contemporary eco-concepts.